More than materials
CLIENT
Spiber
ROLE
UX/UI Designer
YEAR
2025
Spiber is doing something incredible with their Brewed Protein materials, and they were ready to scale production and commercialize sales globally.
Their existing website felt more like a static scientific paper than a global brand ready for the market. Investors and B2B partners needed to understand the complex science, but they also needed to feel the innovation and momentum behind the company. The main challenge was taking a text-heavy platform and turning it into an experience that felt both high-tech and deeply rooted in nature.
Rethinking the structure
Our analysis showed that the original site was too dense, making it difficult for stakeholders like fashion brands and mills to quickly grasp Spiber's potential. We proposed a major shift in the information architecture to prioritize clarity and engagement.
We decided to create a dedicated Creations page to act as a living gallery of Spiber’s actual output. Instead of just reading about technical partnerships, users could now see the collaborations, the Biosphere Circulation Project, and the general vibe of the company through photos and snapshots. This allowed the official news section to stay formal while giving the rest of the site the space to feel more approachable.
Setting the tone
To support this visual shift, we visited the Spiber offices in Yamagata to capture the true essence of their work. I led the art direction for the photoshoot, working with the photographer to find a balance between a clean laboratory aesthetic and an organic, nature-inspired feel.
We also worked on changing the idea that Spiber was only a place for researchers. By featuring employee stories from across the company, we were able to show a much more approachable side of the culture. We paired this with a shift in how we displayed opportunities, listing popular positions even when they weren't actively being hired for. This ensured people understood the full scope of roles at Spiber and felt encouraged to apply at any time.
The results
Post-launch the platform reached 29,000 active users and generated 31,000 organic search sessions. Beyond traffic, we measured 2,600 high-intent actions, specifically technical downloads, and 1,500 direct clicks to partnership and talent inquiries.
